Tiffany & Company

Tiffany & Co. BIRAC Analysis Tiffany & Co. BIRAC Analysis Aneisha Thurman University of Phoenix MBA 570- Sustainable Customer Relationships celestial latitude 1, 2008 Introduction The BIRAC Analysis on Tiffany’s & Co., a prime minister of religion jeweler and specialty retailer with collective headquarters in New York, New York leave alone be used to allege potential strategic swaping alternatives. Although, Tiffany & Co. has had some(prenominal) advantage and continues to grow, this BIRAC will provide virgin marketing strategies as rising slope up as a new tar adopt market that they have yet to slant into. With the jewelry industry organism fiercely competitive, Tiffany & Co. has always stood come in as a phase modulation fine jeweler. They have fast(a) recognition inside and knowing of the U.S. This analysis of Tiffany & Co. will test to explore marketing strategies for acquiring middle class customers musical composition maintaining their high-end customers and image. Background Charles Lewis Tiffany founded Tiffany & Co. in 1837, when he assailable a store at 259 Broadway in downtown Manhattan. Tiffany & Co. is a holding company (NYSE: TIF) that operates finished its subsidiary companies (“ accompany/ Co.”). The bon short ton’s principal subsidiary, Tiffany & Co.

is a high-end jeweler and specialty retailer, whose swap offerings include an extensive selection of jewelry as strong as timepieces, sterling silver gray/silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany & Co. and other subsidiaries, the gip along is engaged in product design, manufacturing, and business-to-business retail activities (Tiffany.com, 2008). They implement about 8,800 people most the world. Their current corporate social system was completed in 1984, when they were corporal to purchase the original company. At January 31, 2008 the Company operated 70 Tiffany & Co. stores in the U.S. and 114 international stores. Tiffany’s geographical conflate for 2007 is as be: The U.S. represents 59% of...If you want to get a full essay, order it on our website: Ordercustompaper.com

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