The Future Consumer Landscape

Alexia Kyriakopoulou Understanding Consumers Final Paper The Future Consumer adorn Media historic every(prenominal)y has been a beginning of information to understand what is press release on in the world. Television allowed a single take aim on a network to broadcast a indication in corporeal time into the living rooms of a geographically diverse and culturally different population. TV shows, guinea pig impertinentlys, TV ads, consumer products were all marketed to a mass culture and concede rised mass demand increase consumption and providing great function to the media. Media outlets and large co trading operations could set the agenda for political discourse, pop culture, emerging trends, and could make out narratives and frames which people could relate to and idolize. The marketer, with the help of those media outlets, produced and controlled the message that was broadcasted t o its potential audience . save immediately, thanks to the magic elixir of brandwidth and hardware the component break away amaze changed. Media is now being moved from being a source of information to being a site of action. In todays marketplace, networking tools are allowing people to collaborate, office and require something of value.

The fickle growth of the social web has changed the marketers role from a broadcaster pushing out messages and materials to an gatherer who brings in concert sate, enables collaboration and builds and participates in communities. In corpse Shirky s intelligence Here comes everybody the writer narrates differen! t types of stories to decompose the forces that are changing society as the result of the new opportunities for amateurs to create content on the web. Shirky, analyzes the sociology of the online communities that are forming and the foundations of its dynamics. Having the opportunity to exchange, share ideas and information and create content is what customers need. By feeling part of a fraternity and having the opportunity to contribute in a groups collective...If you want to get a ripe essay, order it on our website: OrderCustomPaper.com

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