Sara Lee Gourmet Cakes

Phase 3 Individual Project Sara Lee foodie Cakes MKT210-1204B-05 instructor: Richard Yngve Kelley Auxier December 10, 2012 gastronome Cakes by Sara Lee: The node segments I would use for tar stooling and marketing the Sara Lee Gourmet Cakes would be the families who procure down children, and usually love to serious go out and deal the birthday cakes for the children, and in more or less(prenominal) case instead of making cakes for passs they can get them premade. Family Thrifts: who argon families that ar young and withstand more kids, these families do at entry level jobs and their lifestyles alike to bring out at Wal-Mart, and they much live in neighborhoods that befuddle other families with children from toddlers up to teens. Their sequences are 25-44 with an income of around 30,000. Kid Country: scattered passim the body politics heartland, Kids Country is a segment that is dominated by large families that live in small tow ns, many shop online and buy lots of toys, watch nick at night. Their ages say from 25-44 and their income is around 44,000. Big Sky Families: are halfway age rural families who have educations and blue collar jobs, are very busy and live upper middle phratry lifestyles. Income is close 55,000 and they like to order off of eBay.

They are also into their childrens high school sports, like to hunt, and fish, so this is verbalise me they plausibly also like to have picnics and BBQ get togethers with the neighbors. The detached: We have our seniors who are more than likely grandparents and love that holiday g atherings. These types of retirees have no i! nterest in internet or origin and have trouble running DVD players or radio set computers. They enjoy watching the price as practiced and are very into soap operas and also sports for the man of the house. When having family get togethers, some folks do not feel like formulation from scratch so it could be just as spry to order that tasty cake or pie from Sara Lee. precept for choosing these segments: By...If you command to get a full essay, order it on our website: OrderCustomPaper.com

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