'Strategic Quality Planning\r'

'123 Strategic prime(a) Planning Quality is strategic. This may seem somewhat obvious, but the actions of Companies implementing fictitious character measures oftenobscure this fact. This is especially true when a comNpany is in a reactive mode and does notjise effective planning. In this chapter we treat iinportant aspeets of strategic part planning. Strategic planning has cardinal important dimensions: subject field and pro ess. Strategy satiate answers the question of what is to be contained in the strategic plan. Mw consists of the move used to develop the strategy.In this chapter we first discuss content and then process. Finally, we look at quality results and whether quality has been shown to yield bottornlme results along the supply chain. STRATEGY cognitive content Why is quality planning important? As we have discussed in previous chapters, quality improveY ment is a planned managerial activity. As shown in this Chapter, quality improvement involves identifying po tential improvements, prioritizing potential aras for improvement, and planning the performance of projects and improvements.What are the content variables that should be included in strategic quality planning? Among the variables we discuss are time, leadership, quality costs, generic strategies (cost, differentiation, and focus), order Winners, and quality as a core Competency. These content variables outline refer considerations when developing a strategic plan. These considerations are every explicitly or implicitly addressed in the strategic planning processes discussed later in the chapterA THE sizeableness OF TIME IN QUALITY IMPROVEMENTWe discuss dickens aspect of time: the time it takes to business goals as a result of quality and the at which companies improve. Real-life have intercourse shows that time is a key variable in improving quality. Amajor study of best quality-related practices undertaken by Ernst and Young2 was captious of total quality management †A TQM ro rams for not rovidin bottom-line results. At the same time, the Ernst Vldeo Chp. P g P g Mission at the Ritz and Young study advocated the slaying of TQM. A comprehensive . 17” @E 1 Garvin, D. , Operations Strategy (Englewood Cliffs, Prentice Hall, 1992)4\r\n'