Marketing management report Term Paper Example | Topics and Well Written Essays - 2000 words

Marketing management report - Term Paper Exampleon leveraging Korras product strengths to position itself as a agiotage brand, to realize higher margins from lower revenues and as a means to differentiate itself from the market. This translates to a sourcing outline that shuns China as a supplier of products, because of quality issues that are incompatible with its premium and quality proposition. Opportunities in marketing online, via Facebook and Google and other relevant social media platforms, can be pursued, with promotions budgets aligned with gross sales (Hae, 2014).The challenge is to provide a comprehensive marketing plan for Korra Dancewear, by way of providing advice and guidance to Karolina Swietoniowska, who is the firms owner and primary creative force/designer. Based in Canada, in Ontario, the challenge is finding means to drum up interest in the new collection of dancewear created by the owner, and being solely focused on the online channel, and the death is to t ranslate improved attention to greater revenues, all while working with constraints in funding. These constraints translate to formidable challenges marketing-wise, and the owner has in mind a strategy that focuses on several key aspects of any marketing plan. Those aspects relate to promotions, extending the product line, and focusing on modes of distribution. Overall, the owners goal is to realize monthly sales of between $1, 000 and $2,000 either month by the start of 2014, and the marketing plan is the lynchpin by which Swietoniowska hoped to realize that revenue goal (Hae, 2014).The channel for sales is online, and the change prices of individual pieces of wear that the owner sold were along the range of between $40 and $70. The product range consisted of seven items broken down into 18 contain keeping units or SKUs, with the sizes options limited to medium and small. Of the seven items, six items each contributed five percent to overall sales, while one item, the Kai Bodysu it, contributed seven dollars out of every ten dollars